Table of Contents
Chapter 1: One Size Fits All ?!? 1
Omaha! Omaha!
Great, but will this work for me?
What is it with you guys?
Chapter 2: State of the Job Market 10
The State of Confusion
What You Don’t Know Can Kill You
Fact vs. Fiction
Natural Selection and the Evolution of Job Search
Look Beyond Your Resume , By Tyrone Griffin
Chapter 3: Get Ready, Get Set… 17
Lookin’ Under the Hood
Harvesting a Bounty of Riches
Recommendations
Contacts
Red Flags
Ground Rules
Get to Work, You Lazy Bum!
Chapter 4: Mental, Physical, and Fiscal Fitness 34
Planning
The Real Cost of Job Transition
Financial Preparation
How to Survive Financially After a Job Loss,
By Lee Pence, CFP AAMS
Budgeting During Transition, By Karen Vining
Time Ain’t on Your Side
Time Management
Time Tactics for a Successful Job Search,
By Gene Griessman
Assessments: Personal & Professional
Personal Assessment
Creating Passion and Purpose in Your Work,
By Asha Lightbearer
Professional Assessments
The DISC Assessment System,
By Jon Newman
Go to Health!
Reducing Stress During Job Transition; A Holistic Approach , By Marilyn Pierce, RN BSN
Psychology of Job Search
How Job Loss Affects the Family,
By Katherine Seifert, PhD
Chapter 5: Keywords and Boolean Searches 51
Words Matter
The Hidden Job Market
Boolean Searches
Applicant Tracking Systems
How to Stand Out When Dealing With ATS,
By Rick Sullivan
S.E.O. Ho! Ho!! Ho!!!
Words to Work
Bits ‘n’ Bites
Chapter 6: Personal Branding 63
Howdy, Pardner!!!
Branding = Differentiation
7 Myths of Personal Branding,
By Joellyn ‘Joey’ Sargent
The Fulcrum
Marketing Brand Managers
Symbolism
Tell Me a Story
S.T.A.R. Stories
Something to Consider
The Parent Trap
How Stay-at-Home Parents Can Enter or Re-Enter the Paid Workforce, By Dr. Michelle Hutchinson
Elevator Speech Pitch
Chapter 7: Targeting 79
A Quiver Full of Arrows
Target Industries
Companies
Dirt Bag Companies
Executives
Networking
Chapter 8: Assembling the Puzzle 87
Putting it all together
Resumes: ‘A Career Obituary’
Functional Resume
Chronological Resume
Career Highlights
Hybrid Resume
Infographic Resume
Video Resume
Miscellaneous Thoughts on Resumes…From Someone Who Writes Resumes as a Profession ,
By Tim Morrison
Social Media Profiles and You
Gimme Whatcha Got
LinkedIn: Everything You Need to Know to Get Started
Google+ Profile, About.me, Facebook & Twitter
Marketing Brochures
Marketing Brochure Formats
Marketing Plans
Conducting the Business of Job Search Like a Business ,
By Nadine Walley
Business Cards
QR Codes
Chapter 9: Pre-Launch Checklist 130
Spelling & Grammar
Editing & Proofreading
Want To Look Good In Social Media? Then Spell Words Correctly and Use Correct Grammar,
By Betsy Rhame-Minor
Voicemail
Email Signature
Online Reputation
Contacts
‘Now Playing in Poughkeepsie’
Chapter 10: Light This Candle! 140
‘Let’s Do Launch’
Voicemail, Email Address, & Email Signature
Resume
LinkedIn Views
LinkedIn Connections
Google+, About.me, Twitter Profiles
Job Boards
Marketing Brochures
Contacts
Other Necessities
Chapter 11: Maximizing Your Effectiveness 146
How to Maximize Your Efforts
Organize Your Files
Word Document Folder
Google Email Account
LinkedIn Endorsements
LinkedIn Groups
LinkedIn Connections
Daily/Weekly Activities
Job Boards
Purple Squirrels
Human Resources
Marketing Brochures
Contacts
Google Alerts
Networking
Traditional Networking
Current Contacts
Career Events
Non-Traditional Networking
B-2-B Events
Associations
Conventions
‘Executive Cultivation’
Networking to Best Effect, By Emile Paradis
Blogs & Personal Web sites
There’s More to a Candidate Search than LinkedIn,
By Jim Stroud
Job Fairs
Targeting
Recruiters
Career Coaches & Job Coaches
Why Hire a Career Coach? By Chris Gilliam
Volunteerism
WwwwwwwwwwwwwwwwwIA!
Calendar
10 Job Search Ideas, By Caron Atteberry
Chapter 12: Advanced Social Media 179
Social Media Footprint
Online Audit
Age of Aquarius?
Recommendations
Endorsements
6 Tips for Using LinkedIn’s Endorsements
Getting Rid of Unwanted Endorsements
Groups
Connections
Planning Your Work and Working Your Plan
Updates
Path (Formerly LinkedIn Today)
Network-Contacts
Your Activity Feed
Google+
It’s All About.me
Profile
Adding Followers
Posting Information
Other Directions
Digital Marketers: Learning How to Use Their Online World to Job Search, By Raegan Hill
Web sites & Blogs
Blogging: The Inside Scoop on How to Mesmerize Your Potential Employer with Your Expertise; By Melissa Galt
You’ve Got Klout
The Future
The Now & Future of Social Media’s Role in the Hiring Process , By Vala Afshar
Chapter 13: Interviewing 213
Interview Overview
Questions, Questions, Questions
Phone Script
Phone Screen Interviews
‘Planned Spontaneity’
Salary Prep
Face-to-Face Interviews (Initial)
Panel Interviews
Interviewing 101
800 Lb. Gorillas
How Do You Answer the Standard Question, ‘What’s Your Greatest Weakness?’, By Abby Kohut
Face-to-Face Interviews (final)
Overcoming Internal Candidates
Skype & Video Interviews
Cocktail Umbrella Questions
Negotiation
Thank you, Thank you, Thank you
Dressing for the Occasion
Job Interview Tips, By Joanne Blake
10 Interview Tips, By Caron Atteberry
Chapter 14: Alternatives to Traditional Jobs 247
Your Next Job: Your Own?
Franchise Ownership
Should Your Next Job Be Your Own?,
By Bill Williams
Existing Business Purchase
Purchasing an Existing Business,
By Art Lennig
Starting From Scratch
Two Things I Know About Being an Entrepreneur, By Dee Doanes
Take Your Career to Another Level – with Multi-Level!, By Peter Gibson
‘Stringers’
‘The Trades’
Government
Catching the Next Wave
Green Dimension, By Holly Henderson
Chapter 15: Future Mountains to Climb 264
Where Have We Been?
What We Can Expect
What can you do to NOT go through this Again?
Mighty Morphin’ Power?
MORPH or DIE, By Bob Zartarian
Future Climbs
Referenced Experts 271
Resources the Authors Recommend 281
Acknowledgements 289