Example of truth and deception annotated bibliography

Published: 2021-06-22 00:25:57
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Category: Business, Family, Company, Ethics, Customers

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Unethical Advertisement
References
Associated Press (2005). Hospitals engaging in unethical advertising? Health Care on MSNBC.com. Retrieved from http://www.msnbc.msn.com/id/7317326/ns/health-health_care/t/hospitals-engaging-unethical-advertising/#.Ty2ojFxSR8E
Clay, Rebecca A (2000). Advertising to children: Is it ethical? American Psychological Association, 31. Retrieved from http://www.apa.org/monitor/sep00/advertising.aspx
Clay’s article deals with a conflict within the American Psychological Association (APA) in which some members find it unethical for Psychologists to use their knowledge to help companies target children in their advertising. Psychologists assisting advertisers has directly led to a change in the way children view themselves and the world. Rather than dreaming about the things they can accomplish in life, children now focus on how much money they will make and how many new items they can have. This leads children to feel more distress, have a lower sense of well-being, and less connection with their communities. A contrary argument is that at least with APA Psychologists involved in the ad-creation process, they are more sensitive to the needs of children than those who are not members of the APA.
Divinsky, Pamela (2008). How is advertising influenced by ethics? CNN.com World Business. Retrieved from http://www.cnn.com/2008/BUSINESS/07/08/jwt.answer/index.html
This article deals with the ethical issues concerning advertisements for potentially hazardous products such as cigarettes and alcohol. Divinsky discusses the ethical choices companies must make beyond the legal requirements for advertisement. She argues that today’s consumers are more demanding about receiving honest information about the products they consider buying. Therefore, she concludes that truth in advertising is the best way to appeal to today’s consumers. Truth is good for business and also protects companies who are ultimately accountable for what happens when their products are used.
Education Marketing Council (n.d). Most Memorable Unethical Advertisements in History. Retrieved from http://www.educationmarketingcouncil.com/blog/most-memorable-unethical-advertisements-history
This article presents a brief overview of a few well-known questionably ethical advertising campaigns in history. It highlights Lyndon Johnson’s 1964 nuclear advertisement and cigarette advertisements of the 1960s as two examples of sensationalistic or blatantly untrue campaigns designed to mislead consumers in various ways. The article also touches on the dangers of advertising to children. It argues that pervasive use of deception in advertising makes consumers immune to the danger they face when making choices about products based on advertising. The article concludes that a baseline standard for ethics in advertising needs to be created to gain the trust of consumers.
Foley, John P. & Pastore, Pierfranco (1997). Ethics in Advertising. Pontifical Council for Social Communications. Retrieved from http://www.vatican.va/roman_curia/pontifical_councils/pccs/documents/rc_pc_pccs_doc_22021997_ethics-in-ad_en.html
Framarz D. Byramjee, Ph.D Andreas Klein Ph.D., & Madan M. Batra, Ph.D (n.d.). Ethical Violations in Advertising – Nature, Consequences, and Perspectives. Retrieved from http://www.cbu.edu/idc/groups/marketing/documents/web_assets/adv_ethics_abr.pdf
Moore, Chris. Ethics in Advertising (n.d.). Advertising Educational Foundation. Retrieved from http://www.aef.com/on_campus/classroom/speaker_pres/data/3001
Moore’s words cover a number of issues regarding ethics in advertising, emphasizing the need for truth in advertising. He discusses the considerations companies must make before utilizing an ad, including dealing with overseeing governmental agencies as well as the limits of consumer taste. He covers a wide range of issues including advertising to children, pharmaceutical advertising, alcohol and tobacco ads, condom ads, product placement, and subliminal advertising. He believes that 80% of American companies have a written code of ethics, but that flaws occur in ad campaigns when the needs and desires of consumers are misunderstood. In essence, consumer feedback is vital in keeping advertisers ethical.
Northrup, Laura (2009). Unethical, Annoying, and Ubiquitous Ads: Internet Miracle Cures For Everything. The Consumerist. Retrieved from http://consumerist.com/2009/09/unethical-annoying-and-ubiquitous-ads-internet-miracle-cures-for-everything.html
Northrup’s article gives an example of how unethical advertising is proliferating on the Internet. These ads that are scams are showing up even on respectable websites such as Slate. An investigation by reporter Chadwick Matlin shows that it’s not web sites like Slate that are promoting these ads, but the ad networks they use. Questioning the CEO of one of the ad networks only resulted in evasive answers for Matlin. With the prices of ads falling, it seems that the lure of the dollar is leading to these ad networks to accept business from anyone willing to pay, no matter how legitimate (or not) their products are.
Smillie, William Mark (n.d.). Ethics of Advertising. Retrieved from http://www.carroll.edu/msmillie/busethics/ethadvertising.htm

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